Claire Hastwell
As the Content Program Manager at Great Place To Work, Claire helps decode the psychology behind high-trust workplaces using Great Place To Work's extensive data repository on employee experience. Claire has co-authored noted reports such as "Women in the Workplace" and “The Power of Purpose at Work,” and contributed to Fortune with her profiles of the Best Workplaces™. Her latest report on employee retention strategies draws on the experience of 1.3 million employees to give leaders strategic guidance on retaining their top people.
Most recent articles
Blog Parental Leave: How Much Time Off Do Companies Give?
When it comes to your company’s parental leave policy, how does it compare to the Best Workplaces for Parents? Becoming a parent is a time of great excitement and great planning. There are plenty of things to organize before welcoming a new child into...
Blog Employee Recognition & Team Celebrations: Why Recognizing Milestones Is Vital for Team Success
How you celebrate shared achievements reinforces your commitment to a high-trust, people-first workplace. When you take a moment to celebrate achievements like earning Great Place To Work® Certification™, you’re doing more than just boosting morale....
Blog 11 Benefits of Earning Great Place To Work Certification™
Turn your Certification into a strategic advantage that 76% of job seekers can't resist, while deepening trust across your organization. Achieving Great Place To Work® Certification™ is more than just a recognition — it’s a powerful tool that shapes...
Blog How to Build a Magnetic Inside-Out Employer Brand: Secrets to Empowering Employees as Brand Champions
A genuine employer brand comes alive through the active participation of its employees, not just crafted messages from marketing or HR. Successful employer brands tell their culture story from the inside out. And the best storytellers are your...
Blog Job Seekers Are 15X More Likely To Choose Certified Great Workplaces
How Great Place To Work Certified companies outpace the average U.S. workplace Are you feeling the heat in today’s competitive job market? You’re not alone. Attracting and retaining top talent is becoming a tougher puzzle to solve. But what if I...
Blog Onboarding Gen Z: How to Connect with the Most Connected Generation
Integrate relationship-building, upskilling, and flexibility into your welcome when bringing on new Gen Z employees. How warm is your workplace welcome? Great Place To Work research has identified “hiring & welcoming” as a key leadership behavior...
Blog How Companies Earn Their Spot on the Fortune 100 Best Companies List
The Fortune 100 Best Companies to Work For® list is based on a transparent, employee-driven methodology. Discover the steps to securing a coveted spot by fostering an inclusive and positive workplace culture. In the nuanced world of business, the...
Blog Is There a Relationship Between Return-to-Office Mandates and Employee Retention?
Employees are more likely to stay longer when they have a say in where and how they work. Return-to-office mandates can potentially harm retention and diversity. If you’ve noticed more people joining you on your morning commute, you’re probably not...
Blog How To Make the Case for Company Culture to Leadership
Turn skepticism into conviction and ensure that your leadership not only understands the value of a great workplace culture but also becomes its strongest advocate. Recently, I hosted a webinar on leadership behaviors that drive retention, and I was...
Blog Workplace ESG: How Environmental, Social, and Governance Factors Impact Employee Experience
The connection between purpose; environmental, social, and governance (ESG) factors; employee engagement; and business results. It may sound almost too good to believe, but there's a well-established path to enhance employee engagement, elevate...
Blog 5 Ways to Engage and Motivate Seasonal Workers
Looking for ways to improve holiday hiring and retention? Our research offers smart strategies for keeping seasonal workers motivated and integrated, especially in retail and hospitality. The holiday hiring season is upon us, presenting unique...
Blog 5 Genius Ways to Share Employee Stories on Social Media
Why employee stories should be part of your employer branding strategy plus real company examples for sharing them with maximum impact. What was your company’s latest social media post? Was it about your product? Or was it about your people? How...
Blog How to Preserve Employee Trust During Times of Disruption
When employers take the time to check in on staff during times of disruption, it ensures employee trust is not broken. They say timing is everything, and any leader who has ever had to manage people during layoffs, mergers, or other company changes...
Blog 5 Expert Tips to Navigate HR Challenges and Forge a Thriving Company Culture
Feeling disenchanted about improving your workplace culture? Turn obstacles into an opportunity to foster a better company culture and more successful business. Creating a positive company culture can seem like a daunting task. Lack of buy-in, budget...
Blog Employee Listening Strategies: Employee Resource Groups & Committees
To foster a harmonious workplace culture, companies must align management's perception with employees' actual experiences through active listening strategies, like engaging groups and committees. At many companies, there’s a huge disconnect...
Blog 4 Ways To Improve Company Culture That Your Manager Doesn’t Have To Approve
Improving your company’s culture doesn’t need to take as much time as you may think. Small daily changes can pay off in employee productivity and loyalty. “I’m swamped, and I just don’t have the time right now.” Sounds familiar, right? Just about...
Reports Overcome Common HR Challenges to Cultivate a Thriving Company Culture
Great Place To Work®’s insights into company culture and how to overcome common HR challenges have been shaped by thousands of hours of conversations, interviews, and focus groups with employees from various industries. With 30 years of research under...
Blog 21 Ideas To Celebrate and Promote Your Company Culture Award
Brilliant ideas for promoting your company culture award inspired by how Certified™ great workplaces celebrate their workplace recognition. Did you recently become Great Place To Work® Certified™ or named a Best Workplaces™winner? It’s time to...
Blog How to Build and Support Neurodiversity in the Workplace
Building a neurodiverse workforce is advantageous because neurodiverse people possess the skills particularly needed right now as businesses adopt more advanced technology. For example, artificial intelligence and robotics, and the demand for STEM...
Blog The Difference Between Debate, Discussion and Dialogue
Navigate the nuances of workplace communication and understand the subtle yet profound differences between dialogue, debate, and discussion. Is it dialogue, discussion, or is it debate? There is a difference, and each has its value. Do you know the...
Blog In Their Own Words: LGBTQ+ Employees Share Their Experiences
At Great Place To Work®, we're especially excited about the month of June, a time that holds great significance for the LGBTQ+ community. This year, our Pride theme, 'Proudly Visible, Powerfully Innovative' reflects on the indispensable role of...
Blog The 8 Elements of Great Company Culture
The secret to attracting and holding onto the world’s best talent isn’t about the work perks — it’s about relationships. It can be hard to define, but you know it when you see it: a great company culture. One where employees feel seen and heard, where...
Blog 6 Strategies for Building a Thriving Culture of Innovation
Employers who prioritize a culture of innovation see more diversity and inclusion, increased revenue, and higher employee engagement. What does it take to be innovative today? A massive budget? A high-tech team in Silicon Valley? A dedicated R&D...
Blog Why Shared Values Triumph Over Rules and Policies in the Workplace
How top firms are shaking things up, favoring shared values over rules to boost trust and spark innovation in the workplace.In our ongoing study of Best Workplaces, we've noticed a prevailing trend among leading companies: they're shifting from a...
Blog Employee Training and Development: The Benefits of Upskilling or Reskilling Your Team
Employee training and development isn’t just about teaching employees to do their jobs. It’s about showing employees they are valued and that upward movement in the organization is possible. When employees don’t see opportunity, they don’t bring their...
Blog How Toxic Company Culture Is Driving Employee Turnover
Research into toxic workplace culture reveals how a lack of inclusion, fairness, and purpose at work is causing employees to leave their jobs in droves. Toxic company culture is a lot like catching a nasty bug. It can spread quickly, and before you...
Blog What Is Psychological Safety in the Workplace? How Leaders Can Build Psychologically Safe Workplaces
Psychological safety is often misunderstood and undervalued in the workplace. When leaders cultivate a psychologically safe workplace, employees are more engaged and far more likely to bring forward game-changing ideas. I once was in charge of running...
Blog It’s Time To Address Menopause at Work
Supporting women with menopausal symptoms can have a positive impact on both employee well-being, retention and the bottom line of your business. If you’re not a woman approaching your 50s, you may be wondering why you need to read further. But here’s...
Blog 11 Recruiting Strategies for Hiring — And Keeping — Top Talent
Recruiting strategies that reflect the changes facing hiring managers today are critical to any talent management strategy. From rethinking culture fit to checking for bias, here’s how to ensure top talent will want to come to you. Long gone are the...