Whitepaper
How High-Trust Culture Drives Business Success
Tips and strategies for connecting employee experience to the bottom line

About the report
Great Place To Work® has studied the workplace since 1992, developing a model with a proven track record of predicting business performance.
This report pulls back the curtain on our decades of research, with data from over 20 million employees surveyed annually in hundreds of countries around the world. See how the Great Place To Work Effect is driving business performance at Great Place To Work Certified™ workplaces, from higher employee retention to stronger financial results.
Download today to learn:
- How culture predicts companies’ financial performance
- How employees’ experience with innovation drives revenue growth
- How your culture inhibits or unlocks productivity, agility, and customer service
Whether you are a small company focused on scale or a multinational firm looking for a reset, the Great Place To Work Model offers essential guidance. Turn your workplace culture into a competitive advantage with the metrics you need to prove your impact.
Get your copy today!
Culture drives business performance. Learn how to measure yours by downloading our whitepaper with decades of research to inform your culture strategy.
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Report Highlights
Great Place To Work Certified companies outperform the Russell 1000 by 19 percentage points over a four-year period
Companies on the Fortune 100 Best Companies to Work For® List outperform the Russell 1000 by nearly 4x over a 26-year span
Voluntary turnover rates at Certified companies across all industries are cut in half compared to U.S. Bureau of Labor Statistics (BLS) averages
Companies with more employees participating in innovation have 5.5x the revenue growth of their less-inclusive peers
Certified companies outperform the typical U.S. workplaces on measures of productivity and agility.
Great workplaces with higher levels of trust find more resilience during market downturns, recovering faster from shocks like the COVID-19 pandemic.
2x retention
Certified companies have double the employee retention compared to BLS averages.
5.5x revenue growth
Companies with more employees participating in innovation have faster revenue growth.
4x stock performance
Companies on the Fortune 100 Best list, compiled by Great Place To Work, outperform the stock market by nearly four times.
Grow your business with Great Place To Work
Get started with Great Place To Work Certification™ and benchmark your culture with data-backed insights to drive performance and resilience.
Join the ranks of the Best Workplaces
Get recognized for creating a culture that outshines the competition and share your story with the world.

Learn successful strategies from your peers
Join our community and discover winning tactics shared by leaders from award-winning companies in the Great Place To Work network.
