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The impact of earning a Best Workplaces award

Strengthen your business
Attract top talent
Boost retention
Earn publicity

Strengthen your business

High-trust workplaces don’t just benefit employees — they drive real business results. Companies recognized as Best Workplaces see stronger retention, greater innovation, and higher profits: Stocks at the 100 Best Companies outperform the market by a factor of nearly four times.

The work you put into earning (and re-earning) a Best Workplaces award is an investment in the long-term health of your company. For many Best Workplaces winners, it’s the key to creating a sustainable competitive advantage.

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Attract top talent

The best workers have their choice of employers, and every company claims to care about the employee experience. How does a potential employee know you walk the walk?

Earning a spot on a trusted Best Workplaces List shows your commitment to creating a great company culture for all employees. It’s third-party validation that sets you apart in a competitive job market and helps you attract and hire top talent. Workiva attribute their 375:1 applicants-per-position ratio to their status as a Best Workplaces winner.

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Boost retention

When employees see their workplace recognized on a Best Workplaces List, it reinforces a sense of pride and belonging, and it highlights your efforts to foster a workplace where people feel valued. No wonder 84% of employees at Certified companies say they plan to stay with their companies for a long time (compared to just 61% at other companies).

Winning an award isn’t just about hiring — it’s about celebrating (and keeping!) the employees who make your culture great.

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Earn publicity

A Best Workplaces award is more than a badge: it’s proof that your company is doing a lot of things right. It’s also a newsworthy achievement that you can use to draw attention to your organization.

Earning a spot on a Best Workplaces List helps elevate your brand in national, local, and industry media, such as Fortune, which has 18 million readers. The PR opportunities created can provide a valuable boost for your reputation as an employer of choice.

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What is Great Place To Work?

Great Place To Work is the global authority on workplace culture, employee experience, and the leadership behaviors proven to deliver market-leading revenue and increased innovation. We help companies around the world survey their employees, benchmark their results, identify gaps and improve their workplace culture. Ours is the only national recognition program based on a rigorous methodology and validated employee feedback.

Who’s eligible for Great Place To Work’s Best Workplaces Lists?
In general, U.S. companies that:
  • Have at least 10 full- and/or part-time employees
  • Are Great Place To Work Certified™ as of the list deadline

To become Certified, companies must survey their employees using our flagship assessment, the Trust Index™ Survey, and complete a Culture Brief.

Certain lists may require more employees (50+). Please contact us for specifics if you’re interested in a particular list.

How are Best Workplaces selected?

We use our For All Model and Methodology to evaluate our community of Great Place To Work -Certified companies. Top-performing companies are recognized as Best Workplaces.

What happens if we don’t make the list?

First, rest assured that we keep results completely confidential. We never disclose the names of companies who participate in the process but do not get recognized. You have nothing to lose.

While it’'s disappointing not to make a list you’re interested in, going through the process is still extremely valuable.

You gain the benefits of employee feedback and can use our helpful reports and analytics to gain actionable insights about your business. We have Culture Coaches available if you’d like a little expert support along the way. And when you’re ready, try again!

What does the Great Place To Work survey measure?

In broad terms, the Great Place To Work Trust Index™ Survey measures the level of trust in your organization and the consistency of the employee experience. In other words: How often can employees count on something happening in their workplace, such as clear and honest leadership, fair treatment, and employee recognition?

More specifically, the Great Place To Work Trust Index Survey measures individual employee experiences of five dimensions of a high-trust company culture through 60 statements and two open-ended questions. Three of the dimensions are connected to the actions of leaders and building trust: credibility, respect, and fairness. The other two dimensions measure the workplace experience of employees in relation to their colleagues and the wider organization: pride and a sense of belonging.

These five dimensions create a workplace culture where employees feel empowered and encouraged to do their most meaningful work. High-trust cultures are shown in Great Place To Work research to outperform their competitors in recruitment and retention, productivity and innovation, and financial performance.  

Survey answers are assessed on a five-point scale, revealing the most common experience of employees in the organization. Employee scores are averaged to provide an organization-wide assessment of workplace culture: the Trust Index score.