Build an Employer Brand People Believe
The strongest employer brands aren’t built on what companies say about themselves. They’re backed by what employees actually experience.
Great Place To Work® Certification™ and Best Workplaces™ recognition give you independent, employee-backed proof — helping you build credibility, strengthen employee pride, and stand out to great talent.
Turn a Great Employee Experience Into a Talent Advantage
76%
76% of job seekers say they'd prefer to work at a Great Place To Work Certified™ company.
Source: Great Place To Work® 2023 U.S. workforce market study.
10x
Job seekers are 10 times more likely to choose a company when they know its employees Certified it as a great workplace.
Source: Great Place To Work® 2023 U.S. workforce market study.
98%
98% of job seekers say a great workplace is important in their next job search.
Source: Great Place To Work® U.S. workforce study.
Give People a Reason to Believe Your Employer Brand
Every company can say it’s a great place to work. Great Place To Work gives you something more powerful: independent validation based on what your employees say about their experience.
Certification and Best Workplaces recognition turn your employee experience into credible proof, giving candidates greater confidence in your employer promise and giving employees more reason to feel proud of where they work.
“Getting Certified has really helped us to become an employer of choice, because it shows that we care. It shows that we are actively working towards a culture of trust. We care how we are viewed internally, by external competitors and by the world.”
Build Your Employer Brand on Credible Proof
Great Place To Work recognition helps you turn a strong employee experience into an employer brand that stands out.
- Build candidate trust with independent, employee-backed validation of your workplace.
- Differentiate your employer brand with recognition that can’t simply be claimed.
- Strengthen employee pride by celebrating a workplace your people have helped build.
- Increase visibility through Best Workplaces™ Lists and leading media partners.
- Put your recognition to work across careers pages, recruiting campaigns, social media, advertising, communications, and more.
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Make Your Employer Promise More Credible
Great Place To Work Certification is based on feedback from the people who know your workplace best: your employees.
That gives candidates something increasingly valuable in a crowded talent market — independent proof that the employee experience you promote reflects what your people actually experience.
Use your Certification across your careers site, job postings, recruiting campaigns, social media, advertising, internal communications, and other employer brand channels.
Stand Out Among the Best
Best Workplaces™ recognition takes your employer brand even further.
Eligible Great Place To Work Certified™ companies can be considered for Best Workplaces Lists that recognize exceptional employee experiences across industries, regions, company sizes, and employee communities.
Recognition gives you a powerful third-party signal that helps your organization stand apart while putting your company alongside some of the world’s most respected workplaces.
Use Best Workplaces recognition to strengthen recruiting, celebrate employees, build your reputation, and amplify what makes your workplace distinctive.
Amplify What You’ve Earned
Recognition is the proof. Employer branding is how you put that proof to work.
Great Place To Work offers opportunities to extend the reach of your recognition and workplace story through media exposure, co-branded campaigns, events, customer stories, social content, and other promotional opportunities.
Turn the workplace you’ve built into a story employees are proud to share and candidates have reason to believe.
Build Your Employer Brand on Something Real
Your employees already know what it’s like to work at your company. Give candidates credible proof of what makes that experience great.
Listen to your employees. Earn trusted recognition. Then put that recognition to work building an employer brand people believe.
FAQs
Employer branding is how an organization communicates what it’s like to work there. A strong employer brand reflects the actual employee experience and helps candidates understand what they can expect from the workplace.
Your employer brand can influence whether candidates consider your company, whether employees feel proud to work there, and how your organization competes for talent. The strongest employer brands are credible, consistent, and grounded in the real employee experience.
Great Place To Work® helps organizations build their employer brand on independent, employee-backed validation. Great Place To Work Certification™ and Best Workplaces™ recognition provide credible proof of your workplace that can be amplified across recruiting, careers pages, social media, communications, and other employer brand channels.
Employer recognition provides credible, third-party validation of your workplace. Employer branding is how you communicate and amplify that proof to employees, candidates, and the broader market. Recognition is the proof. Employer branding is how you put that proof to work.
Certification gives candidates and employees independent validation based on feedback from your workforce. Organizations can use their Certification across recruiting campaigns, careers sites, job postings, social media, internal communications, and other channels to strengthen the credibility of their employer brand.
Best Workplaces™ recognition provides an additional third-party signal of an exceptional employee experience. It can help differentiate your organization in a competitive talent market, increase visibility, strengthen employee pride, and reinforce your reputation as a great place to work.