The war for talent isn’t over; it’s just evolved. Job seekers, especially those with in-demand skills, have a wealth of opportunities at their fingertips. It’s a job seekers' market and it will continue to be so. Employers, on the other hand, have to compete to hire and retain talent that helps their businesses grow.
With job seekers now able to compare detailed and unvarnished reviews of employee/interviewee experience before they even apply, companies that want to attract top talent have to get strategic about recruiting and retention. (Spoiler alert: it’s not always about the take-home cash and rarely ever about the kombucha on tap.)
Austin Romero, Talent Brand Marketing Manager at Atlassian, teaches you how to craft an experience-led employer brand that communicates exactly what makes your organization a great place to work and attract the right talent. Learn which components make a successful branding strategy and how Atlassian brings theirs to life.
Learnings from this session include:
- How to build from scratch (or refresh) your employer brand strategy to achieve your strategic business goals
- How to measure your branding efforts beyond applications and hires
- Simple tactics you can use to kick-off your employer branding strategy and inspiration to develop more creative ones
- How being Great Place To Work-Certified™ and earning recognition on the Fortune 100 Best Companies to Work For® list supports recruitment and retention
