Benefits of Company Culture, Research
Here is the data you need to show the ROI of your workplace culture.
Employees are the engine that drives company performance, but too few companies measure the impact of the employee experience on financial performance.
If you don’t have metrics to track well-being, innovation, agility and collaboration, your company is missing a key piece of the puzzle. Great Place To Work® has studied workplace dynamics since 1992, with millions of employee surveys received every year from all over the world. This trove of data validates a model that reveals a different kind of business playbook, illustrated in the company’s latest report, “How High-Trust Culture Drives Business Success.”
With a rigorously validated model and 60-question survey, HR leaders can draw a direct line between the employee experience and future financial performance. Just ask the Fortune 100 Best Companies to Work For® who use Great Place To Work’s model to outperform the stock market by a factor of nearly four times.
Measuring your performance
Want to start building benchmarks to see how you compete against industry peers? Great Place To Work can provide metrics that provide research-backed insights into your workplace.
In a new report, Great Place To Work offers key metrics that can be used to diagnose your workplace culture:
1. Productivity. How do employees feel about giving extra effort at work?
2. Agility. Do employees feel empowered to move quickly to solve problems?
3. Innovation. How easy is it for your workforce to change processes and try new things?
4. Recruitment. How easy is it to find new talent and grow the potential of your workforce?
5. Retention. Top talent can always find a new role. Are you keeping the employees you need to be successful?
6. Customer service. How do employees feel about the service they provide?
[Start working with Great Place To Work to get data and benchmarks to measure your company's performance. Learn how our platform can help you make faster business decisions.]
Barriers to success
These scores can be used to identify opportunities for growth within your workplace.
People require a high-trust environment to do their best work. However, the experiences that are breaking trust might be invisible to the top leaders in your organization. Maybe there is a broken promotions system or a breakdown in communication between crucial departments. If two key leaders have stopped talking to each other, the resulting chaos may be leading to missed opportunities.
Or, perhaps some employees are unable to participate in innovation. Frontline workers may not be able to share their insight into the simple fixes that would add up to real savings in your budget. Departments that feel overlooked and underappreciated don’t bring new ideas to the table; they know their voices will never be heard.
It doesn’t have to be this way.
Connecting to financial performance
Great Place To Work research shows that companies that offer a consistently positive experience to their employees are rewarded with higher revenues and stronger stock market performance.
Just being Great Place To Work Certified™ means, on average, you outperformed the Russell 1000 by 19 percentage points from 2020 to 2023. The 100 Best have done much better, and even show more resilience to economic shocks like the 2008 recession or the COVID-19 pandemic.
When you have more employees participating in innovation — something you can measure with Great Place To Work’s survey — you grow revenue much faster than the competition.
With Great Place To Work data, there are endless opportunities to prove the direct impact of your workplace culture on financial goals. You can:
- Show progress on employee retention
- Reduce cost to hire by boosting employee referrals and overall pride
- Identify barriers stifling innovation
- Benchmark well-being and boost engagement
- Build trust with a proven record of higher long-term financial performance
No matter the size of your company, where you are located, or what industry you work in, this report offers a diagnostic tool to start solving your most complex people challenges.
Elevate employee experience
Ensure your best people thrive and stay. Benefit from continuous culture support and our proven model to keep your team committed.
