Celebrating, Certification, Employee Engagement
While most companies would agree that a strong company culture indicates success, Great Place To Work® Certified™ organizations stand out as leaders in creating a people-first culture.
Certification Nation Day 2024 celebrated companies recognized as Great Place To Work Certified. On October 16, 2024, hundreds of Certified companies from across the globe joined the celebrations using the hashtag #GPTWcertified. Take inspiration from how these companies uniquely showcased their commitment to creating a great workplace for all.
What is Certification Nation Day?
Launched in 2019, Certification Nation Day (CND) acknowledges and celebrates Great Place To Work Certified companies and their employees globally. The annual event recognizes and celebrates what it means to be a Great Place To Work Certified company. Over the last five years, CND has grown in participation and creativity.
October 16, 2024, is an opportunity for Great Place To Work Certified companies to demonstrate their strong culture — where employees feel seen and heard and teams are proud to work together.
Long after the Certification Nation Day celebration ends, your company’s Certification badge signifies a globally trusted symbol of excellence. Certification Nation Day is also a crucial tool in attracting top talent. It helps your organization stand out as a company culture of respect, belonging, and trust.
Where does Certification Nation Day take place?
Certification Nation Day celebrations take place in person and online. For years, Certified companies have embraced the spirit of Certification Nation Day by hosting team-building activities and events that reflect their unique company culture.
Celebrations are shared online through videos, animations, and social media posts as hundreds of companies honor #CertificationNationDay and signify their pride in being #GPTWcertified.
5 examples of Certification Nation Day 2024 celebrations
Certification Nation Day 2024 was a resounding success, as hundreds of companies showcased and celebrated the people who make them great.
We've curated a collection of inspiring social media posts to spark your creativity for next year’s Certification Nation Day festivities. Here are five examples of the most memorable ways #GPTWcertified companies celebrated in 2024.
1. Having a party and making a Certification badge cake
Noetic Strategies, Inc. prides itself on being a company of connectivity and understands its employees are central to that approach. When it came to commemorating Certification Nation Day 2024, what could be better than bringing their people to the party? Every party needs a cake, and this company shared a post showcasing its Great Place To Work Certified badge for a delicious dessert.
The caption declared:
Noetic is proud to celebrate Certification Nation Day with Great Place To Work US and other Great Place To Work® Certified™ Companies today! Being #GPTWCertified is a reflection of our amazing people and the culture we're building at Noetic! Thank you to all of our talented employees who make this a great place to work.
#GreatPlaceToWork #CertificationNationDay2024 #LifeWorkNoetic
2. Spotlighting your employee experience
Storytelling is a powerful way to convey what makes your organization great. This year, Salesforce took that approach to commemorate Certification Nation Day. Salesforce account executive Carlisha, shares her story in this post:
Salesforce is proud to be celebrating Certification Nation Day — a global celebration of Great Place To Work US certified companies! Tune in as Carlisha (Account Executive) shares what makes us a Great Place to Work. 💙
#GPTWCertified
In the video clip, Carlisha explains that one of the things that makes Salesforce one of the best places to work is their team environment and collaboration - — including support from senior leaders. “They’re going to jump in. They’re going to help where they would see that they have value,” she says. “So, you’re definitely not alone.”
3. Using the Certification Toolkit assets
Informativ made creative use of the Certification Nation Day 2024 toolkit. Their post declared:
Inspiring. Supportive. Work/Life Balance. Just a few reasons we were named a Great Place To Work US Certified company. Today we're celebrating #CertificationNationDay and thanking our amazing team for making Informativ such a great place to work! 💜
Informativ posted several photos of employees proudly showcasing the assets provided in their Certification Toolkit. The toolkit is available to all Certified companies and makes participating in Certification Nation Day easy and fun.
4. Let the data do the talking
Unicon Pharma commemorated Certification Nation Day 2024 by highlighting the stats that back up their exceptional company culture. The company made a post announcing it had been certified as a Great Place To Work for four years in a row, and share it’s impressive survey score of 95% in the Trust Index™ Survey.
🎉 Exciting News! 🎉
Unicon Pharma Inc has been certified as a Great Place To Work US for 4 years in a row! This incredible achievement is a testament to our dedicated team's hard work and commitment to creating a positive and supportive workplace culture. We're incredibly grateful for each and every team member who contributes to making Unicon Pharma Inc a fantastic place to work.
#UniconPharmaInc #GPTWCertified #CertificationNationDay2024 #GreatPlaceToWork
The company’s impressive benchmark data highlights that the vast majority of employees at Unicon Pharma say it is a great place to work, compared to just 57% of employees at a typical U.S.-based company.
5. Showcasing their consistently Great win with a fun video montage
Beyond-FX celebrated Certification Nation Day 2024 with a post and entertaining video that reflects its creative brand:
We are so proud to share that we've been certified as a Great Place to Work for our third year in a row! 🏅🤩
We can't thank our team enough for making Beyond-FX the studio it is today – — where VFX artists can come hone their craft in a collaborative, innovative, and most importantly ✨ fun ✨ environment.
#GreatPlaceToWork #GPTWCertified #GPTWCertification | Great Place To Work US
In the video, employees across the country and around the world fly a paper airplane from one person to another to announce Beyond-FX has been consistently great three years in a row. The company also achieved the exceptional result that 100% of its employees agreed it was a great place to work — a testament to its to a strong company culture.
How Certification badges are being showcased in public
Pride in being a great place to work goes beyond a social media post. Long after the CND celebrations ended, these companies found unique ways to showcase their Certification badge in the “wild.”
On the road
MBK Senior Living turned their Certification badge into a decal for their transportation vehicles. This moveable reminder signals to residents, their families, and new hires that it is a great place to work. Similarly, Janani Tours showcases its Certification badge on its vehicles, conveying a strong company culture to its corporate clients.
Hiring and onboarding
In a competitive marketplace, Great Place To Work Certification helps differentiate you from your competitors. As a digital-first company, Tecsys showcased its Certification badge in the wild on employee’s laptop cases. People are at the core of what makes a company great, and one company optimized its Certification badge by combining it with a poster announcing seasonal hiring.
For All to see
When you’ve earned Great Place To Work Certification, why not show it off? That’s exactly what Green Armor did by creating a giant banner that hung off the side of their building. Great Place To Work in France turned earning a Certification badge into a bingo game by taking over the Paris Metro to showcase an array of Certified companies.
The Benefits of being a Great Place To Work Certified company
Being a Great Place To Work Certified company is not just about bragging rights — it comes with a host of benefits, including:
● Increased employee engagement and productivity
● Improved employee belonging and pride
● Reduced employee turnover
● Enhanced employer brand and reputation
● Attracting and retaining top talent
How can companies join Certification Nation Day 2025?
Certification Nation Day is an opportunity for Great Place to Work Certified companies to celebrate their exceptional company culture. Take inspiration from how companies celebrated this year, as you plan for Certification Nation Day 2025.
Become Great Place To Work Certified through a comprehensive, two-step process that measures employee trust within your organization. We’ll see you online as part of a global celebration in 2025!
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