Here are the topics that resonated with readers this year.
Another year is coming to a close, and leaders are reflecting on the lessons learned in 2024.
The past 12 months have been busy for HR teams, with a tumultuous presidential election, a vehement debate over diversity & inclusion, and increasing demands that everyone return to the office. The uncertain financial picture in 2025 poses plenty of new questions for leaders in the workplace.
We learned a lot about the workplace this year with new research and insights from Great Place To Work®. A new report produced in partnership with Johns Hopkins found that well-being has dropped to its lowest levels since the pandemic. We also learned that employee resource groups offer untapped potential for companies to improve their business. And the debate over the return to office? We learned that companies that offer flexibility and choice are having better outcomes.
We also spent a lot of time talking about the rise of artificial intelligence: what great workplaces are doing to train workers on AI, how those efforts are impacting employees’ experience, and what this means for employee development and growth.
We’ll be sharing more about this in 2025. Be sure to join us for the For All Summit™ in Las Vegas on April 8-10 to learn about AI strategies that work and network with leaders from our community!
As we wrap up the year, we’re counting down the most-read articles on our site with helpful solutions and tested strategies to guide your efforts in 2025 and beyond.
Check out the top performing articles of 2024:
No. 10
Ally Financial Shares No. 1 Factor to Improve Psychological Safety in the Workplace
We spoke with Reggie Willis, chief diversity officer at Ally Financial about how the bank is building belonging and creating safety for employees to be their full selves in the workplace.
No. 9
Job Seekers Are 15X More Likely To Choose Certified Great Workplaces
In our market study from 2023, we learned how being Great Place To Work Certified™ improved talent acquisition with job seekers being 15 times more likely to choose a Certified company over the alternative.
No. 8
As AI Accelerates, 100 Best Companies Prove the Rising Value of Employee Trust
Our article highlighting the 2024 Fortune 100 Best Companies to Work For® looks at how artificial intelligence is shaping the employee experience. Learn how the best companies have a competitive advantage on AI and innovation.
No. 7
How Companies Earn Their Spot on the Fortune 100 Best Companies List
Want to know how to get on one of our Best Workplaces™ lists? This article spells out what we are looking for and how your submission can be competitive.
No. 6
5 Ways Workplace Culture Drives Business Profitability
Profits don’t create great workplaces; great cultures lead to market-leading performance. See the data behind the model in this exploration of the impact culture has on the bottom line.
No. 5
5 Employee Survey Questions to Measure More Than Satisfaction
Want to know more about the questions offering the most insight on employee experience surveys? Read this article, or use the Trust Index Survey™ to get research-backed insights and benchmark your performance.
No.4
11 Benefits of Earning Great Place To Work Certification
Common benefits of being Certified include higher levels of retention and having more employees recommend your workplace to their friends and colleagues. The rewards don’t stop there. See the full list.
No. 3
6 Tips To Improve Manager Effectiveness at Your Company
Managers are an essential piece of the puzzle when analyzing workplace culture. See how great workplaces are developing leaders that create a workplace where everyone can have a great experience.
No. 2
How Walmart Became One of the Fortune 100 Best Companies to Work For
See what the global retail leader has done to create a workplace where employees are growing and developing.
No. 1
6 Workplace Culture Trends for 2024 Every Company Should Watch
Our workplace culture trend predictions for 2024 were the most-read article across our site this year. Revisit the list and let us know what we got right or what we got wrong!
Honorable mentions
We had so many great conversations this year. Here are a few that just missed the top 10:
4 Ways To Invest in Women in the Workplace This International Women’s Day
See how the Best Workplaces are supporting women and get ready for International Women’s Day on March 8, 2025.
How DHL’s Career Marketplace Creates More Opportunities for Its People
Check out one of the most popular sessions from the For All Summit™ in 2024 where DHL talked about its internal talent marketplace, a tech-enabled platform that connects employees with open job opportunities.
How Return-to-Office Mandates Pose Risks to Productivity, Well-Being, and Retention
Get the summary on our research into the effect of return-to-office mandates on workplace culture and see how flexibility affects productivity and retention.
Transform culture into business success
Let our Great Place To Work® Model guide your culture to drive performance. Start your journey with Great Place To Work today.
