Executive Leader Experience at
The data is clear — the 2024 Fortune 100 Best Companies to Work For® achieved total returns of 41.6%, outperforming the Russell 1000 by a 15.6% margin.
Tailored for C-suite and executive leaders of organizations with 200 to 5,000 employees across various industries, the Executive Leader Experience equips participants with a strategic playbook to harness the power of your people culture, providing a step-by-step guide for achieving sustained business performance.
You’ll have the opportunity to join more than 200 executives from award-winning companies to exchange ideas and deepen your understanding of how to unleash greatness within your organization.
This program features a Masterclass with John Burke, CEO of Trek Bicycle. John became president of the family business in 1997 and under his leadership, Trek has grown to become a global leader in the bicycle industry with approximately $2 billion dollars in revenue and has earned a spot on the coveted Fortune 100 Best Companies to Work For® List for the past two years. Trek will celebrate its 50th anniversary in 2026 and remains a privately held organization. John’s goal is for Trek to become an iconic brand built to last for 100 years.
Based in Waterloo, Wisconsin, Trek designs, manufactures, and distributes premium bicycles, cycling apparel, parts, and accessories to retailers worldwide.
Trek’s leadership, spearheaded by CEO John Burke, emphasizes a people-centric approach and is committed to fostering a positive workplace culture. Since taking over from his father in 1997, Burke has championed initiatives that promote environmental sustainability, corporate responsibility, and community engagement.
Trek’s philosophy revolves around continuous improvement and innovation. This drive for excellence is reflected in their workplace culture, where employee feedback is highly valued, and every team member is encouraged to contribute ideas and solutions.
2025 Rates + Tickets
Buy early and save.
Executive Leader Experience
$995 | $2095 |
Executive Leader Experience Speakers
John Burke
President
Trek Bicycle
Heather Brunner
Chairwoman and CEO
WP Engine
Asher Raphael
Co-CEO
Power Home Remodeling
Program Agenda
Monday
| 4:00 pm – 7:00 pm | Registration Open |
Tuesday
| 7:00 a.m. – 9:30 a.m. | Registration |
| 9:00 a.m. – 9:30 a.m. | Opening Session |
| 9:30 a.m. – 10:30 a.m. | Masterclass with CEO John Burke, Trek Bicycle |
| 10:30 a.m. – 11:15 a.m. | Q/A with John Burke |
| 11:30 a.m. – 1:00 p.m. | Networking Lunch |
| 1:15 p.m. – 2:30 p.m. | Financial Performance of Great Workplaces |
| 2:30 p.m. – 2:45 p.m. | Break |
| 2:45 p.m. – 3:45 p.m. | Scaling Profitable Growth CEO Panel & Q/A |
| 3:45 p.m. – 4:00 p.m. | Closing Remarks |
| 4:30 p.m. – 7:00 p.m. | Braindate Networking and Community Impact Reception |