Executive Leader Experience at
the Great Place To Work®
Brought to you by
The data is clear — the 2024 Fortune 100 Best Companies to Work For® achieved total returns of 41.6%, outperforming the Russell 1000 by a 15.6% margin.
Tailored for C-suite and executive leaders of organizations with 200 to 5,000 employees across various industries, the Executive Leader Experience equips participants with a strategic playbook to harness the power of your people culture, providing a step-by-step guide for achieving sustained business performance.
What you can expect:
- Masterclass with John Burke, CEO of Trek Bicycle, on how they became a global leader in the bicycle industry with approximately $2 billion dollars in revenue and earned a spot on the coveted Fortune 100 Best Companies to Work For® List for the past two years
- Insights from CEOs of Best Workplaces™ who led their companies to scale revenue through their leadership and people practices
- The opportunity to join more than 200 executives from award-winning companies to exchange ideas and deepen your understanding of how to unleash greatness within your organization
- The pre-program For All Social Impact Reception, an exclusive networking and community service event that fosters valuable connections and meaningful change in partnership with PackHope
- Full access to the For All Summit's inspiring keynotes and speakers including additional sessions focused on scaling growth as a high-trust leader
Executive Leader Experience Speakers
John Burke
CEO
Trek Bicycle
Heather Brunner
Chairwoman and CEO
WP Engine
Asher Raphael
Co-CEO
Power Home Remodeling
Michael C. Bush
CEO
Great Place To Work®
Program Agenda
Monday
| 4:00 pm – 7:00 pm | Registration Open |
| 5:00 p.m. – 7:00 p.m. | Executive Leader Experience For All™ Social Impact Reception (heavy appetizers and refreshments will be provided) |
Tuesday
| 7:00 a.m. – 9:30 a.m. | Registration |
| 8:00 a.m. – 8:45 a.m. | Breakfast |
| 9:00 a.m. – 9:30 a.m. | Opening Session |
| 9:30 a.m. – 10:30 a.m. | Masterclass with CEO John Burke, Trek Bicycle |
| 10:30 a.m. – 11:15 a.m. | Q/A with John Burke |
| 11:30 a.m. – 1:00 p.m. | Networking Lunch |
| 1:15 p.m. – 2:30 p.m. | Financial Performance of Great Workplaces |
| 2:30 p.m. – 2:45 p.m. | Break |
| 2:45 p.m. – 3:45 p.m. | Scaling Profitable Growth CEO Panel & Q/A |
| 3:45 p.m. – 4:00 p.m. | Closing Remarks |
| 5:00 p.m. – 7:00 p.m. | Braindate Networking and For All Welcome Mixer (refreshments will be provided) |
Program spotlight: Masterclass with CEO John Burke, Trek Bicycle
Based in Waterloo, Wisconsin, Trek designs, manufactures, and distributes premium bicycles, cycling apparel, parts, and accessories to retailers worldwide.
Trek’s leadership, spearheaded by CEO John Burke, emphasizes a people-centric approach and is committed to fostering a positive workplace culture. Since taking over from his father in 1997, Burke has championed initiatives that promote environmental sustainability, corporate responsibility, and community engagement.
Trek’s philosophy revolves around continuous improvement and innovation. This drive for excellence is reflected in their workplace culture, where employee feedback is highly valued, and every team member is encouraged to contribute ideas and solutions.
Trek will celebrate its 50th anniversary in 2026 and remains a privately held organization. John’s goal is for Trek to become an iconic brand built to last for 100 years.
